Best Tips To Design Your Company Logo

If you cannot hold a position in the customers’ mind, you will be exploited by the clutter. This clutter subsists since there are thousands of brands in the market today and clients cannot potentially hold info about all the brands. Therefore, marketers have acquired graphic reminder in the form of insignia or logo.

Customers start consorting the image of the logo with the brand and this is what exactly companies want, a daily reminder about the creation of their company. There are several ways by which marketers have been attempting to position their logo in the customers’ minds. You have given a big deal of care to your company name and think it speaks to who you are and what you do. Now you require enfolding a graphic image around that name to carve up a first piece of real estate in your target customer’s mind. That is precisely what a great logo design can do.

Even so, research has examined that the most efficient method to drop off a reminder is in an indirect way. This is generally done by publishing companies’ logo on handy stuff or gifts packages which is in regular exposure to customers. For example pharmaceutical companies provide gifts in the shape of wall clocks with their logos and names printed on, or several companies launch calendars for the same purpose.

There can be various ways in which businesses can make their logo acquire a way into the every day life of customers. The great way is to offer them with gifts that would make them feel appraised as well as keep your logo in their daily lives. For example if a salon wants to hold back its customer for longer time, can gift cheap things like nail polishes or french manicure kits or shoe shine kits; wrapped up in the packaging containing their business logo. This will not be gravid on the pocket of the owner but will weigh greatly to make a positive brand image in the consumers’ minds. One of the almost effectual things to place your logo at is the fist-aid-kits. These kits are forever being carried, when people go out swimming and camping. And mostly, their use comes up.

Hence, you can put your logos on things like snake bite treatment kits or band-aid dispensers etc. This method is more impressible since emergencies at such events are always persist a part of one’s memory and whenever, they would call it back it, your brands care and concern for them would get retrieved too. They will forever place your brand on a higher level than other businesses since your logo will remind them of your capability to avoid a calamity which could have injured them.

World’s Best Logos

Are they really the best logos? Or are we just use to thinking that way?

Many logo experts will argue that the world’s most famous logos earned their privileged status through their simplicity, timeless aesthetics and cleverness of design.

But do people remember certain logos easier than others because they really are better?

We are subjected to thousands of different brands throughout our lives. Some of them we encounter every day and others we see only once or twice in our lifetime. There are even brands out there from which it is hard to escape for longer than a few hours. When you turn on your computer, the Microsoft Windows logo or the Apple logo will be the first thing to appear on the screen. Every time you start your car a round shaped VW symbol embossed on the steering wheel will remind you of your vehicle’s brand and if you happened to live in the city, it wouldn’t be surprising if a huge Coca Cola sign was the first thing to see from your apartment window.

The question remains; do you remember those logos because they are better than others or, do you remember them because you simply can’t get them out of your mind?

No matter what the answer is, the reality is that these logos do whatever logos are supposed to do. They are not letting you forget about the brands and products they represent.

Now, let’s take a look at some of the world’s most famous logo designs and learn what principles and techniques were used to create them.

There are a four basic types of logos

Iconic Logotypes
These are combination of graphic elements and typographically arranged company names in a form of balanced units. Graphic elements are usually placed on top or to the side of the type. Once the brand reaches its full potential those symbols can be used as separated icons and become recognized brand marks.

Brand marks
Companies like Nike or Apple have been enjoying such superior brand recognition that they were able to drop their company names from their logos and still be recognized by their familiar symbols. This is an ultimate goal that each brand is trying to reach and a proof of superiority for those who already achieved it.

Word marks
Word marks are types of logos that incorporate company or brand’s name into a uniquely stylized font treatment. Some of the world’s best-known brands are directly associated with their word marks.

Integrated Logotypes
Integrated logotypes are combination of graphic elements and typography forming an inseparable unit. Typography and symbolism directly compliment each other creating visually pleasing effects. Take a closer look on the Federal Express logo and focus your eyes on the white negative space formed between the letter ‘E’ and the letter ‘x’. You will discover a small white arrow, a detail that makes this logo a true masterpiece.

How Strategic SEO Helps Small Businesses In A Big Way

The SEO market in the world has become extremely lucrative for small businesses that want to expand their reach and grab a wider audience. SEO companies offer unbeatable advantages because they offer reasonable rates and excellent brand management strategies. Cost-conscious small business owners can now access value for money advertising and marketing.

Here are the real benefits of opting for quality SEO solutions providers, if you want your small business to flourish:

#1 Create an SEO optimized, user-friendly website to access a wider target audience

SEO will help you to create faster, better and more intuitive websites for users. Search engine optimization is not only about high search engine rankings, but increased user reach as well. Following excellent on the page and off page optimization strategies will create many advantages for your small business.

#2 Strong prospect and lead generation become really easy

The main reason to have an official website in the first place is to expand and diversify your clients. Small businesses that grow always have web optimization that meets their needs. A web optimized site using SEO friendly content will get you more traffic and targeted visitors which then translates into more customers.

#3 Expand your company’s reach, explore new markets

Despite so many geographical barriers, SEO has made it possible to transcend boundaries, cultures, and nationalities while offering your products and services for sale. Web and SEO solutions have made it possible for the Internet to become a global marketplace. A successful SEO campaign can help you to access fresh markets and new economies. With social media channels and mobile-only marketplace booming thanks to rising smartphone sales, SEO has become the modern-day marketing must-have tool.

#4 Get better conversion rates

What makes an SEO friendly website a company asset? Fast speed, easy usability, and compatibility with mobile as well as tablet devices make such websites a real plus point for small businesses. What does this mean? Well, customers will find it easier to access your products and services leading to better conversions or visiting traffic ready to make purchases, which will then boost company growth and profits.

#5 Build brand awareness, get higher search engine rankings

A real advantage of ranking high on search engines is that creating a powerful brand story becomes easy. If your small business or startup is aiming for instant brand recognition, SEO can help in many ways. People will come to your site and trust your brand, thanks to SEO content that will inspire confidence through keyword, competitor and ranking analysis as well as strong lead generation and increased market visibility.

Having an SEO friendly website is the virtual calling card your small business needs to access large gains. Prosperity, better prospects, increased ROI, phenomenal sale volume- these are just some of the many positive milestones your small business can access through SEO

Promotional Product Strategies

Business owners always think of new ways to enhance their brands and marketing initiatives. That is why there are so many banners and flyers scattered around every city centre. The hope is that brand recognition will be built and consumers will be guided to their store. Promotional products work a little bit different and should be therefore distributed in an alternative way. Ideally they should be given away as a gift with no strings attached. A small gift can go a long way, especially if your customers have recently purchased your product or service for the first time and have received a thank you gift to follow.

There are numerous factors that come into play when the subject of marketing and advertising comes up. Many people typically think of the words and imagery that are involved in promoting a product or service, but there are other elements that support advertising and marketing objectives. This includes giving away promotional items. The key is to ensure that the giveaways are related to the nature of your business. Promotional items with your logo printed on it can make for a memorable gift. It is a great investment which every company should consider. This is especially the case during events and conferences. Oftentimes, carefully selected promotional products play a major role in an effective marketing strategy.

If you have been assigned to choose the items needed for the promotion of your company you should start the process by brainstorming some product ideas that are related. After you have compiled a list do a preliminary search online and see if any local promotional product suppliers produce a similar product. You will find below a list of objectives which will guide your brainstorming efforts.

Product objectives – it is very important to have a reason for shopping, before searching for products that will be used at an event. Otherwise you will end up with items that may not be the most appropriate for the circumstances. Objectives will help you in recognising a purpose for an event, which then assists you to choose the ideal product.

Sales objectives – having a definite sales objective will be very helpful to you. It is a famous reason for purchasing promotional products as a giveaway. Consider why you are giving away a gift.

Promotional objectives – even if the intention of most marketing campaigns is to increase the overall sales of the business, there are different ways to achieve this increase. Some more rewarding than others. Consider if a promotional product is the most effective way and then what is the objective of your giveaway.

Motivation of staff and employee – oftentimes, promotional items are for employees within an organization. Companies distribute gifts to their employees to encourage them to work and increase their sales efforts. You should consider if this is the intention and then make a shortlist of appealing promotional items to give away.

Armon Rostami is a recognised expert in the field of design and brand management. He has over seven years commercial experience in this area.

Not Just A Clothing Label – Additional Uses for the Product Label

Your labels are designed and are ready for production. Did you know labels aren’t just for attaching to clothing with instructions on how to care for the garment or product? Labels can be used for so much more.

Branding has many definitions: It basically boils down to making your company name recognizable and memorable to your target market.

Hang tags can be used as business cards. Because of their flexibility, you can include the same information on a hang tag that you would include on a business card. The benefit to this is you can do more in design and shape than what you could do with a standard business card. Plus the hang tag attaches to each product sold, so you can ensure that current customers have your contact information and something to remember you by.

Rubber, PVC, or Silicone labels can also be used as another form of hang tag. They are more durable than a traditional cardstock tag and will look more “expensive” thus increasing the perceived value of the item. Rubber labels can be used as a keychain which will seem like a freebie received with purchase. They also make great zipper pulls. This would be a constant reminder of your company and brand every time the customer wears or uses the product.

A QR code can also be printed on a label or a hang tag. This will be a fun feature for current or potential customers. They can just scan the codes with their phones and instantly learn more about your company and its products.

Consider attaching a woven label to the outside of the garment. This helps with brand recognition and also serves as free advertising for your company. Leather labels are great for this too.

Labels can be used outside of business purposes as well. Labels can be ordered with someone’s name on them. Maybe your child is going off to school or summer camp. You can create labels with the child’s name on it and attach them to their belongings, so that you can make sure everything comes home safe and sound.

Organizations can have labels made with Bible scriptures to attach to handmade items such as blankets or quilts to be given away. Or a cute poem on a label can be attached to a wedding favor. Hang tags or rubber labels are great for this purpose if the label can’t be sewn on to the item.

There you have it. We have explored other ways we can use labels to help with branding or for personal use. With that and everything else you know about label types, design, and choosing a manufacturing company, you should now be ready to take your products to market and get them from your hands to your customers’.

The Roles Of An Industrial Designer

Industrial or product design can be referred to as an art that composes the final look of a product. The appearance of a product matters a lot in the success story of the brand. Every successful item in the market has a strong, well-researched backing of industrial designing. Product designers create the design, and compose the first draft and hint what will be the final gaze of a product. Additionally, refining the usability, functionality and features of an article is also included in the list of their responsibilities.

Items, launched in the market without proper planning, fail to impress their target audience. This is when businesses need industrial designers. For an individual professional, it is not possible to perform and meet all the requirements, related to product designing, alone. There are large, professionally-managed firms that offer this service to businesses and industries.

Market Research

What is the product; why is it being launched; how will it impact the market; in what segment of the market, it is going to enter; who are the target audiences; is there any demand or need for this item in the market; and what is the expectation of the targeted audience with this brand?

These are some of the questions that need to be plowed well before the launch of an article in the market. Researching the market is one of the responsibilities of industrial designing firms. Sometimes, industrial designers are hired for improving the reach of an existing product, in the market. In such cases also, they will have to research and implement relevant reforms in the manufacturing process.

Conceptualization

Based on the market research data, industrial designers are required to conceptualize the design of the product. The procedure includes creating a presentation that implicates the product’s design, usability, functions, and features. In the presentation, they also have to incorporate how this conceptualization is based on the market research, which they conducted before this step. Their sole role in a brand’s story is to provide product design solutions.

For electronic items, the term industrial design alters into engineering design. From spaceships to mobile phones, every product, nowadays, is visualized by engineering (product) designers.

Branding Solutions

Many firms also offer branding solutions to their clients. When offering branding solutions, they approach in a positive direction to improve the reputation of a brand or product; thus, increasing the sales becomes one of the responsibilities of industrial designers.

To become an industrial designer, one needs to have at least some sort of creativity and a different approach of thinking. In addition, many universities are offering graduate, postgraduate and fellowship programs in the field to train the young talent for the future.

Fear Is Killing Your Personal Brand

If you question whether you are really that good or simply delusional, or consider at times that you are tricking people out of their money because they don’t really need you or that you’re not that good and not worth that much, you are holding yourself back.

And if you believe that there are way better experts out there and that you can’t really charge $$$ for what you do because you don’t have any expertise, you’re nothing special and everyone already knows how to do what you do, then you are only swindling yourself.

If you have ever caught yourself thinking, ‘any minute now they are going to find out I’m a fraud’, you suffer from something called Imposter Syndrome.

It’s not new.

Impostor syndrome was first coined in 1978 by psychologists Dr. Pauline R. Clance and Suzanne A. Imes, who referred to high-achieving individuals with an inability to accept their accomplishments, because of a persistent fear of being exposed as a “fraud”.

The fact is, because impostor syndrome is common amongst high-achievers, it’s a good sign you are on the right track! You are actually achieving great things, you are pushing yourself to find your brilliance. And you are not alone.

If you feel like a fraud, you are amongst the stars. Actress and UN Ambassador Emma Watson recently told Vogue magazine she was “terrified’ of being found out”, Novelist Maya Angelou once said “Uh, Oh, they are going to find me out” and Kate Winslet, Tina Fey and Jodie Foster all confessed feelings of not being worthy, being ‘found out’ or having their achievements and awards taken off them because ‘they were a mistake’.

Women seem to suffer from it more than men, but they too have self doubt and feelings of unworthiness, it’s just less publicised because men are even more ashamed to talk about it!

I’ve seen self doubt painfully reveal it’s ugly self, right in front of my eyes during the personal brand program I deliver. I ask clients to identify their expertise, or as I put it, “the thing you do with ease that others find difficult, which is why it’s called ‘expert-ease.”

They squirm in their seats, go quiet on the phone, slowly start writing something down, but quickly draw a blank and come to a standstill, completely lost with what to say.

They have a barrier to their value, a blockage to their worth. They don’t believe they have any expertise. They really don’t consider they have anything of true value, assuming everyone knows what they know. They overlook so many natural skills and talents as not worthy of mentioning.

Yet when I push them to consider the years of experience, the area, field or topics they know about and the depth to their knowledge, they start to come alive and excitedly find their inch-wide, mile-deep niche. The smiles and joy generated from this exercise are so wonderful to experience!

Of course, not everyone gets there so quickly and I often refer them to get help from a mindset mentor, one of those I recommend is my own abundance coach, Marguerite Vorobioff.

She says that self doubt is brought on by 4 main factors:

Not feeling you are good enough or have anything of value to offer
Fear of rejection and what other people will think of you
Fear of failure, not wanting to look like an idiot
Comparing yourself to others

Digital Marketing and Its Impact on Consumer Perception

Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently.

There are some of the reasons behind the maintenance of consumer perception of the business and industries:

1. Creating brand awareness

2. Creating brand loyalty

3. Enhancing consumer loyalty

4. Developing brand image

5. Competitive advantage

Before purchasing or experiencing products and services, customers have a tendency to develop certain perception. Perception usually varies from customer to customer, product as well as service quality. Hence, from business or marketing point of view, it is essential for them to track down the customer behaviour pattern and their perception and therefore need to address with the same effectively and efficiently.

During purchasing a product or services, customers always have a tendency to gather knowledge about the same over the internet. Thus, based on the online presence and rating, mainly from Google, customers landing into conclusion for buying decision process. Therefore, developing perception prior to buying is essential for the business to track down. Customers also develop after buying behaviour and it depends on the user experience. Actually, based on the user experience, perception varies and it is essential to address accordingly.

Organizations in order to have competitive advantage ahead of their competitors need to develop and maintain its brand awareness and image. Based on the market presence and performance, customers used to develop own perception that guides them to undertake purchasing decisions.

In fact, it is essential for the management to address all the consumer complaints and issues in order to have customer faith and resolve all related issues.

Digital marketing is a platform that accelerates the marketing activities to a different level that provides the organization ample enough opportunity. Thus, a digital marketing platform operates under using digital technologies and the primary and the most effective medium is the internet. This therefore helps the organizations to attach with a million customers within a short span of time.

Some of the various platforms, organizations do undertake while implementing the digital marketing process are search engine optimization, search engine marketing, social media optimization and e-mail marketing. Some of the digital marketing platforms like Google Ad words, Google Webmaster tools, Google Analytics, Facebook, Twitter, Linked IN, which help to track customers, perform customer engagement and thus interact with them effectively and efficiently. Thus, it also stated as the online marketing platform that helps to connect with the clients and the audiences and thus helps in effective customer engagement.

Now the main title of the article used to focus on the digital marketing and its impact or the effect over consumer perception. Due to digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such process.

These digital marketing platforms, thus make the communication more effective and result oriented and thus helps in managing the customer perception more effectively. Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand image.

While conducting a digital marketing process, it is very essential to maintain the proper pace and quality. This will ensure proper customer attraction, which helps in developing better customer perception towards various products and services. The social media platform has helped in attracting or tapping the targeted customers more easily and thus ensuring customer engagement, which helps in developing perception. Thus, from the above discussion, it is obvious that digital marketing do create a solid impact over consumer perception thus enhance the brand image as well as awareness.

Lastly, it is essential to conclude that not only business professionals, but students also need to have proper grip and awareness over the field of digital marketing since it also provide future prospect in their career.

This article is based on the efficiency of digital marketing and its impact over developing customer perception. Based on the customer perception, business entities used to develop brand image and awareness in the market and the digital marketing platform accelerates such process very rapidly. This article thus focuses on various verticals of digital marketing platform and its impact over the customer perception.

Where Can Real Estate Agents Find Content For Social Media Marketing?

It’s Monday morning, you’re staring blankly at your computer screen as you try to write you social media posts for the week. What should you post? A cat meme? Another inspirational quote? A link to your MLS listing?

Marketing messages should be consistent across all marketing channels. So instead of stressing out about creating brand new content for social media, simply look at the marketing you are already doing and find easy ways to optimize it for social media. Did you recently send a direct mail campaign? Do you send a weekly enewsletter? Are you running an ad in the local paper? All of these marketing pieces can provide great material for a social media post. By keeping your messages consistent across all channels, you create brand consistency which helps build brand recognition and trust.

Below are some common printed and mailed pieces that real estate agents use on a regular basis and suggestions on how to put these pieces on digital channels.

Open House Invitation

Create an event through your Facebook page to invite your followers to an open house. Then post a link to that event on Twitter, Google+ and LinkedIn. During the Open House, be sure to encourage people to follow you on social media.

Just Listed or Just Sold Postcard

Use the exact same pictures and messaging from the postcard to create a blog post. Then share a link to that blog post your social networks. Engage with your followers by asking them which room is their favorite or have them guess how much they think the house was sold for.

Property Flyer

Select one or two of the best photo from the flyer and put them on Instagram. Include a brief description (2-3 sentences) and some hashtags to make your photo more easily found by people who aren’t following you yet.

Testimonials

In the experience section of LinkedIn you can upload a digital version of testimonials from clients in document and video form. You can also connect with past clients and ask them to leave you reviews directly on LinkedIn.

Trifold Agent Brochure

Nearly every social media site has space for a bio, or an “about me” section. Instead of writing a brand new bio for each one, take the text from your brochure or listing presentation and modify it for each social network.

Don’t kill yourself trying to create completely original content for every marketing channel. Instead, take one basic message and optimize it for each channel. Not only will this save you time, and your sanity, it will create brand consistency and the repetition will motivate your target audience to act.

Tips

Target Markets

The increase in sales of the sandwiches has been a result of decreases in consumer interest in hamburgers and fries and increases in demand for healthier options. Sales of sandwiches are growing 15 percent annually, outpacing the 3 percent sales growth rate for burgers and steaks.

Current Marketing Program

A new breed of restaurant is making big gains against the market-saturated hamburger establishments. Termed “fast-casual,” these restaurants are dominated by Mexican chains, and sandwich restaurants offering fresh-baked breads and specialty sandwiches.

Responding to evolving consumer expectations for health, fresh, custom-made sandwiches; Subway’s marketing program addresses these expectations through a number of approaches. The most notable were the television commercials featuring Jared. These commercials emphasize the healthy aspects of a Subway sandwich by highlighting the 245 pounds Jared lost by eating a Subway sandwich diet. Subway also markets through a national sponsorship in events such as American Heart Association Heart Walks and local events such as triathlons, and children’s sports teams.

The Subway example represents marketing and product strategies that are classic examples of focusing on market demand, consumer trends, product leveraging, and innovation. The marketing strategies of creating clear brand recognition, brand and product association, and market demands, have strategically positioned Subway to advance market share into the near future. These marketing strategies are also repeatable fundamental marketing strategies transcending the fast food market. Does your marketing strategy bind brand recognition to products that support your market’s future direction?